Areas of Expertise

A building or development company must learn to think of itself not as a producer of homes, but as one that identifies, seeks out, and serves the consumer.  Tracy Cross & Associates, Inc. provides a company this environment, this viewpoint, this attitude, this aspiration, and the means to accomplish this goal.  We recognize that marketing in real estate is not a separate business function, but is the whole business as seen from its final result – from the consumer’s point of view.  With this objective always in mind, our expertise can be applied in a number of ways.

Strategic Planning:	Insights to a market, metropolitan area, or region.
Product Planning:	Developing the right mix with the right product, with the right features, at the right price or rent.
Master-Planned, Golf Course, and Traditional Neighborhood Development:	What to plan, what to build, and how to price.
Urban and Infill Communities:	Grasping the complexity of this highly segmented lifestyle market.
Municipal, County, and Regional Applications:	Transferring to governmental bodies, an understanding of the residential market and how it applies to revitalization, gentrification, and other forms of housing or mixed-use development.
Commercial/Retail/Office/Industrial Opportunities:	Identifying the demand for commercial development and creating an environment for the right users and products.
Keeping Pace in the Rental Sector:	Meeting the consumer head-on with the right product at economically viable rents.
Custom Home and Luxury Development:	Competing for the discretionary consumer.
Active Adult and Age-Targeted Opportunities:	Developing the discipline needed to successfully sell to this most fickle market.
Second Home and Resort Development:	Bringing the buyer to ocean, mountain, lake, and other recreational retreats.
Senior, Congregate, and Continuing-Care Communities:	Recognizing the depth of the complex elderly market.
Affordable and Subsidized Housing:	Making a development work in your community.
Action Plans for the Suburban Environment:	Design, pricing, and absorption analyses for the single family, townhome, and condominium builder.
Specialized Analyses:	The art and science of market research applied to practically any home building or marketing situation.