Tracy Cross & Associates, Inc. is a professional consulting group serving the residential real estate industry in the areas of market analysis, strategy development, and marketing.  From population demographics and psychographics, through economic variables, area comparables and locational factors, to growth and absorption projections, the firm's primary goal is to identify residential market opportunities where they exist, and to define what the market is and what it is not, thereby guiding its client base each step of the way along a rational, workable path to success. 

Founded in 1980 by nationally recognized real estate marketing authority G. Tracy Cross, Tracy Cross & Associates, Inc. brings a depth and breadth of industry experience to its engagements and an understanding of the way that different elements of the business – finance, design, construction, and marketing – all fit together.

Headquartered in the Chicago area, our firm operates in markets across the U.S. and has a client list that includes many of the nation’s most prominent homebuilders.  Our company has been involved in a full range of residential projects, including:

• Single family, townhome, and condominium subdivisions.
• Custom home/lot sale developments.
• Semi-luxury and luxury apartment complexes.
• Inner-city residential development, including rehab projects.
• Large, planned-unit developments.
• Retirement communities.
• Manufactured home projects.
• Golf course developments, resort communities, and other projects enhanced with strong recreational amenities such as marinas and skiing facilities.

We understand your needs and the problems that confront you.  Let us help you solve the marketing challenges that face your business.